While PPT refrained from commentary on the remarkably uplifting cave rescue, we have said a few things about its use for palace propaganda purposes (here, here and here). Our point has been to point out that the kind of royal propaganda is nothing new, but that this is an opportunity for the palace to boost the image of the new king in ways that are not all that different from his father. Royalism is so deeply embedded in the military and bureaucracy that there is a constant search for opportunities to make the monarch look good, kind, generous, loving of his people, etc.
The latest efforts have involved both a familiar pattern and one that strikes us as somewhat new. The familiar involves the promotion of the former Navy diver who died in the cave and providing a royally-sponsored funeral ceremony. If academic Serhat Unaldi referred to something called “working towards the monarchy,” this propaganda exercise kind of reverses the process, allowing the monarchy to gain credit from the death of someone considered popular, a hero or worthy in other ways. Such actions are not always simple and cynical efforts by the palace but invariably bestow considerable credit on the monarch.
The less familiar involves something we noted in our first comment on the efforts in Chiang Rai. In that post we observed the dress of Governor Narongsak Osotthanakorn. Initially in the search, he appeared in a “loyalty” outfit. Appearing appropriately loyal is required in royalist Thailand under the military dictatorship. At the time, we thought he might be wearing a sky blue Snoopy cap,along with a yellow scarf.
In fact, the cap bears the king’s rather childlike cartoon figures which also recently appeared on shirts. He wasn’t the only one wearing the outfit in the early days of the cave drama. Narongsak seemed to ditch the outfit as the search became very serious and he handled himself commendably. So did others.
However, after the huge elation following the successful rescue of those in the cave, the blue caps and yellow scarves are back in big numbers. As hundreds showed up to volunteer to assist in the cave area clean-up, it seems that they were all provided with these symbols of loyalty. Remarkably, the regimented volunteers all managed to show up in very similar yellow shirts.
This “uniform” was also on show in some of the very early pictures that came from the boating tragedy in Phuket where 48 persons seem to have perished. It seems that the idea of associating monarchy with a tragedy saw the “uniform” ditched.
The Bangkok Post has a some pictures from Chiang Rai following the joyous outcome there. The “uniform” is de rigueur. We clipped one of those here.
Way off in the distance in the photo is the picture of the king that the volunteers are saluting, all lined up in their identical outfits. It is clear that there’s a palace propaganda effort underway. Yellow and sky blue are the kings chosen colors.